Low awareness of brands of tea leaves curbs development of Chinese tea leaf industry

2007-10-26 Beijing

Today, consumers pay more attention to the varieties of tea leaves, rather than brands. In fact, the low awareness of brands of tea leaves has impaired the competitive edge of Chinese tea leaf producers, curbing the development of the country’s tea leaf industry. The annual sales of Unilever’s Lipton, known as the top tea brand in the world, reach billions of US dollars, even higher than the total tea leaf export of China.