Media play an important role in the development of the corporate social responsibility (CSR). The topic of China’s CSR gained the most attention in 2006, and in the same year, media’s focus on CSR also reached a climax. Later, a broad range of CSR-themed activities led by media were held in succession. With more and more mainstream media’s attention on topics including labor, environment and society, some media not only hold various forums and surveys, but also launch special pages to report contents related to CSR. In addition, media are also required to shoulder their social responsibilities.