Olympic Turnaround is a remarkable business story. It is the story of how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi billion dollar global franchise. This book also describes how Visa succeeded in Asia. Twenty years ago, American Express was the absolute dominator of Asia’s credit card market. Thanks to the Olympic Partners Programme, Visa outrivaled American Express to become the number one credit card company in terms of market share in Asia in 1990.