2008-12-08 Hong Kong
Visa recently launched a TV commercial campaign highlighting the brand’s “worldwide currency” concept in Asia Pacific with a man dancing in different places around the world. The commercial aroused great attention in the advertising sector, but was criticized by some industry insiders for simply copying the man’s existing travel video clips on YouTube.
2008-11-05 Beijing
A report released recently says that annual advertising revenues of China’s mobile TV sector are expected surged to nearly RMB1.3 billion this year, up 105 percent year on year. The report shows 24.9 percent of the residents in the Chinese cities watched the 2008 Olympics on public mobile TVs.
2008-05-09 Beijing
Spreadtrum Communications announced the launch of the industry’s first CMMB-compliant mobile TV single chip solution, the SC6600V, at the “Asia Future TV 2008” conference held on 8 May. Spreadtrum’s new SC6600V solution is an highly integrated CMMB demodulator and source decoder chip, and supports both AVS and H.264 video decoding standards. Designed for feature phones, the SC6600V adopts an integrated communications and mobile multimedia platform design, which reduces the design cycle of customers.
2008-04-29 Guangzhou
Leaguer MicroElectronics, a Shenzhen-based chip design leader, has announced the successful launch of China’s first USB digital TV chip and solution, as the country will bring mobile digital TV to eight cities including Beijing, Guangzhou and Shenzhen prior to the Olympic Games. With the new solution, netizens will be able to enjoy anytime, anywhere access to high-definition digital TV programs through such terminals as PCTV.
2008-01-28 Beijing
China’s six central authorities jointly announced the release of policies to encourage the development of the digital TV industry recently. The six authorities include the National Development and Reform Commission, Ministry of Information Industry, Ministry of Science and Technology, the Ministry of Finance and the State Administration of Radio, Film and Television. According to the policies, the Chinese government will aggressively support digital TV companies in raising funds through listing, issuance of bonds, additional share offers and allotment of shares. In addition, broadcast and TV organizations are encouraged to provide digital TV services and value-added telecom business using information networks such as the national public communications network and the broadcast and television network.
2007-12-18 Beijing
Although several local TV stations were criticized by the State Administration of Radio, Film and Television (SARFT) for broadcasting programs involving sexual content and these programs have been banned by the authority, some other local TV stations were still found broadcasting similar programs. The essential reason for this phenomenon is that SARFT lacks unified standards and regulations to supervise TV stations in broadcasting TV programs.
2007-12-18 Beijing
The State Administration of Radio, Film and Television (SARFT) has required administrative authorities across China to launch investigation into local public audiovisual carriers. The administration recently issued a notice on the management of public audiovisual carriers, under which contents broadcasted by outdoor media will be restricted. Outdoor media agencies, which are operating in airports, stations, shopping malls, banks and hospitals through various information networks, will have to apply for approval by relevant departments to broadcast news, TV plays and movies, sports, technology and entertainment programs.
2007-11-22 Beijing
China Central Television (CCTV) has entered into a huge amount of advertising agreements with companies from China and abroad for the period during which the Beijing Olympics will be held over the past three months. To bid for an ideal commercial break during the period, Unilever and Nike Inc also attended a CCTV auction. The auctions of CCTV's Olympic commercial breaks offer a good opportunity for Nike to improve its overall marketing planning, according to Chen Jianing, an executive at Nike China. Though Nike invested RMB72 million in placing at least 130 ads for the period, it doesn't plans to nip powerful rival Adidas AG, an Olympic partner, by taking in lots of commercial breaks of CCTV. Chen emphasized that Nike will be a sponsor of China's national sports team rather than the entire Beijing Olympics.
2007-11-21 Beijing
SARFT required relevant radio, film, and television authorities to censor TV plays with discretion, as it found a number of crime-related TV plays excessively show scenes of crime and violence, SARFT said in a notice issued on 19 November. Such TV plays with excessive scenes of crime and violence will have wide negative effects, according to SARFT.
2007-11-05 Guangzhou
Shenzhen Coship Electronics Co., Ltd. recently launched the CPND-4302S onboard mobile digital TV navigation system, the first of its kind in China. Differing from traditional onboard GPS systems, the CPND-4302S features the mobile digital TV functionality and is equipped with a high-definition 4.3-inch wide screen. The new product combines digital TV, navigation, audio and video playback, e-album, Bluetooth and real-time traffic information functions, all in a compact form factor. An executive at Coship said that the mass-produced CPND-4302S will be available within this year.
