ChinaRealNews

Li Ning gains exclusive rights to Lotto brand in China

2009-01-06 Beijing
 
Chinese sportswear maker Li-Ning Company recently announced that the company has signed an agency agreement with Italian sports brand Lotto Sports and gained a 20-year exclusive concession in China for no less than RMB930 million (approx US$136 million). Under the terms of the agreement, Li Ning has the exclusive rights in development, manufacturing, marketing, promotion, distribution and sale, along with the right to use the trademark of Lotto in China. Starting from January 1, 2009, Li Ning will pay license fee to Lotto at a certain percentage of the actual sales of the licensed products.
 

Nike has not yet renewed ad contract with Liu Xiang

2009-01-06 Beijing
 
Liu Xiang, a famous Chinese hurdler and sports star, has successfully served as spokesperson for such well-known brands as Nike, Coca-Cola and Visa. Sources said that almost all major ad sponsors have renewed their contracts with Liu, though he failed to defend his 110m hurdles title in Beijing. However, it is said that Nike has not yet considered Liu part of its advertising plan for 2009.
 

China’s textile industry faces difficulties amid financial crisis

2009-01-06 Beijing
 
The export-oriented, labor-intensive textile industry in China has been badly hit by the global financial crisis. Due to the appreciation of the yuan, rising prices for raw materials and increasing labor costs, many textile companies in the country have been forced to close. In light of the current situation, the government is urged to put more incentive policies in place to support the development of the textile industry. On the other hand, textile companies are advised to push forward reform and innovation in a move to enhance their competitiveness.
 

China National Textile & Apparel Council: Chinese textile companies’ transformation and upgrading need to be accelerated

2009-01-06 Beijing
 
The Chinese government has recently launched a range of measures, including larger tax rebates, to support the Chinese textile sector’s development. The measures are expected to be very helpful to the development of enterprises in the sector, according to Du Yuzhou, president of the China National Textile and Apparel Council. However, to get out of the current difficulties, textile companies need also further adjust their product structures as well as accelerate their transformation and upgrading, Du added.
 

Drafting for revitalization planning for China’s textile sector finished

2009-01-05 Beijing
 
Drafting for the revitalization planning for China’s textile sector, which is expected to take effect early next year, has been finished. According to an industry insider, the planning mainly covers aspects such as structural adjustment, industrial upgrade and enterprises’ self-innovation. The planning suggests the set-up of special funds in structural adjustment, technical transformation and industrial upgrade, so as to facilitate the development of enterprises. In addition, the planning suggests increasing the export-tax rebate for textile and garments to 17%.
 

Survey shows: prospects for global textile industry may not be as gloomy as firms expect

2009-01-05 Guangzhou

Cotton Incorporated, a non-profit research and marketing organization representing America’s cotton producers, and Shenzhen Textile Association jointly held a press conference and brand strategy seminar recently. According to a survey by Cotton Incorporated, approximately 80% of US consumers will not cut back on their purchases in garment and textile products in 2009. Chinese textile enterprises are advised to restore confidence to survive the global financial crisis.
 
 

Consideration on Nike’s cooperation with Fan Meizhong

2009-01-05 Chengdu
 
Fan Meizhong, a Chinese-language teacher who abandoned his students and fled out of the classroom when the earthquake hit Sichuan Province, is despised by many Chinese people. Nike’s cooperation with Fan will not be accepted by most Chinese consumers and may harm the company’s reputation, leading to a serious brand crisis, according to the author of this article.
 

Adidas launches custom service

2009-01-05 Hong Kong
 
Adidas recently opened its Adidas Originals Atelier Concept Store in Hong Kong, at which Adidas launched a custom service called miOriginals, which allows users to customize classic Adidas shoes like the Superstar, ZX700 and StanSmith and to embellish the shoes with their own designs. The price for a pair of custom shoes ranges from HK$899 to HK$1,089.
 
 

Nike plans to open an outlet at Hangzhou MIXC

2008-12-31 Hangzhou

Nike plans to open a large-scale sporty products outlet at the Hangzhou MIXC shopping centre. The outlet will be one of Nike’s largest shops in Zhejiang province. Hangzhou MIXC will contain a large shopping mall, grade-A offices, a five-star hotel and top-end luxury residences.

Shandong Port records 13.9% growth in textile and apparel exports during first 11 months

2008-12-29 Jinan

According to statistics from Qingdao Customs, Shandong Port, China posted textile and apparel exports of US$14.4 billion for the first 11 months of this year, up 13.9 per cent from the same period last year. Textile and apparel exports were US$1.3 billion in November, a year-on-year growth of 12 per cent. This growth was mainly contributable to the Chinese government’s new policy to increase the export tax rebate rate for some textile and apparel products starting from November 1, 2008.