As a large tobacco country, China has occupied one thirds of the world market. However, the domestic tobacco monopoly system has restricted the tobacco industry development to some extent. With three years of negotiation, China National Tobacco Corporation and Philip Morris International have inked partnership to promote three major domestic cigarette brands to the international market. As reported, the three brands include “Red Golden Dragon” of Wuhan Cigarette Factory, “Harmony” of Changsha Baisha Group and “Dubao” of Wuhu Cigarette Factory. The two parties have selected target markets for the three brands, but only Middle Europe, East Europe and Latin America were revealed.